Growth by Diversification
INFOCU5 is a Professional Services, Software, and Business Intelligence company located in Colorado.
INFOCU5
Mobile Sales Application
Infocu5 recognized the need to extend its existing web application to mobile users. As the product lead, I was responsible for creating the mobile app and collaborated closely with developers to gather and prioritize all necessary data points. Given the size of the application, we decided not to include all features and functionalities in the initial release. Therefore, our main challenge was determining which data was essential and which features could be omitted without impacting usability. The result was a streamlined mobile app that offered users everything they needed right in the palm of their hand.
Responsibilities
Planning & Strategy
Iconography
Wire Framing
Design
Prototyping
User Feedback
Team
1 Product Lead
1 Product Designer
1 Product Manager
3 Engineers
3 QA
Tools
Figma
FigJam
Illustrator
Photoshop
After Effects
Slack
Asana
Color Pallet
60–30–10
Primary Color
#A5D6EB
Secondary Color
#1D2941
Accent Color 01
#70C973
Accent Color 02
#FE6161
Sign In Process
The sign-in process provided two options: Face ID and user ID. I designed and prototyped both flows. By incorporating the Face ID animation into the prototype, I gave the team a realistic representation of how the app would look and feel.
Sign Up & Onboarding
The Infocu5 app recommends campaigns tailored to your interests, which aids in agent retention. During the onboarding process, the app will prompt you to complete a few basic tasks to match you with the most suitable campaigns. The prototype demonstrates how the onboarding process functions and the types of campaigns that will be suggested.
User Interface
This prototype showcases the user interface’s design, usability, and functionality. By effectively representing and prioritizing all the key data points, this semi-functional UI serves as a solid foundation for building the app, ensuring a seamless user experience.